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kettle lead
Skip itPrices mostly outside the sweet spot ($3.38–$10.15) — this niche doesn't clear our bar today.
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 5% kills the launch gate
Market size
Okay£202K£202K/yr · 294K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,047avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.1%90-day search growth — must beat 0% to launch
Competition
Bad81%top-5 click share — a locked-up shelf
Avg price
Bad£5.56avg listing price — sweet spot $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand
Price range
Bad£3.38–£10.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier