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39

jojo

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A small market ($24K/yr) — this niche doesn't clear our bar today.

Market size 6Growth 21Conversion 12Competition 50Returns 96Price range 63Avg price 39Brand share 44Review moat 96Quality gap 23

Review moat

Incredible75.58

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Price range

Good£4.73–£32.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Avg price

Okay£10.66

avg listing price — sweet spot $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-7.6%

90-day search growth — must beat 0% to launch

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad£24K

£24K/yr · 235K searches