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itx motherboard
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good564.47avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Avg price
Good£148.37avg listing price — sweet spot $15–$100
Growth
Okay+0.7%90-day search growth — must beat 0% to launch
Returns
Bad5.6%return rate — above 5% kills the launch gate
Price range
Bad£38.05–£326.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£44K£44K/yr · 164K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale