45
iphone lead
Skip itPrices mostly outside the sweet spot ($3.44–$11.08) — this niche doesn't clear our bar today.
Conversion
Incredible15.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Okay£110K£110K/yr · 122K searches
Growth
Bad-6.9%90-day search growth — must beat 0% to launch
Review moat
Bad15,472.38avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.70avg listing price — sweet spot $15–$100
Price range
Bad£3.44–£11.08cheapest to priciest tracked listing — scored on the share inside $15–$100