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ipad pro keyboard
Skip itSoft demand (-34.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Great496.18avg incumbent reviews — the moat a new listing must climb
Avg price
Good£105.70avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Price range
Okay£35.60–£224.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£100K£100K/yr · 76K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Brand share
Bad94%top-5 brand share — brand-locked demand
Returns
Bad8.1%return rate — above 5% kills the launch gate
Growth
Bad-34.9%90-day search growth — must beat 0% to launch