44
ipad pro 13 inch case
Skip itSoft demand (-25.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£24.83avg listing price — sweet spot $15–$100
Price range
Great£8.13–£74.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,681.92avg incumbent reviews — the moat a new listing must climb
Market size
Okay£249K£249K/yr · 311K searches
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Returns
Okay4.2%return rate — above 5% kills the launch gate
Growth
Bad-25.0%90-day search growth — must beat 0% to launch