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ipad pro 12.9 case
Skip itSoft demand (-16.9% this quarter) — this niche doesn't clear our bar today.
Price range
Great£7.53–£71.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£17.45avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Okay£262K£262K/yr · 410K searches
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.5%return rate — above 5% kills the launch gate
Brand share
Bad90%top-5 brand share — brand-locked demand
Review moat
Bad5,461.91avg incumbent reviews — the moat a new listing must climb
Growth
Bad-16.9%90-day search growth — must beat 0% to launch