45
ipad pro 12.9 case with keyboard
Skip itSoft demand (-49.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£58.57avg listing price — sweet spot $15–$100
Review moat
Great212.77avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good67%top-5 brand share — brands hold most of the demand
Price range
Okay£22.38–£185.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Okay£134K£134K/yr · 86K searches
Returns
Bad6.4%return rate — above 5% kills the launch gate
Growth
Bad-49.8%90-day search growth — must beat 0% to launch