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ipad pro 11
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Market size
Good£579K£579K/yr · 156K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,828.4avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£262.62avg listing price — sweet spot $15–$100
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£251.90–£285.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price