44
ipad mouse
Skip itSoft demand (-32.0% this quarter) — this niche doesn't clear our bar today.
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Price range
Great£5.72–£55.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£12.87avg listing price — sweet spot $15–$100
Review moat
Okay2,981.25avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Okay£135K£135K/yr · 125K searches
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-32.0%90-day search growth — must beat 0% to launch