31
ipad magic keyboard 13 inch
Skip itSoft demand (-39.1% this quarter) — this niche doesn't clear our bar today.
Review moat
Great266.87avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good£128.13avg listing price — sweet spot $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Price range
Bad£56.48–£253.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad93%top-5 brand share — brand-locked demand
Returns
Bad7.7%return rate — above 5% kills the launch gate
Market size
Bad£25K£25K/yr · 12K searches
Growth
Bad-39.1%90-day search growth — must beat 0% to launch