55
ipad keyboard
Worth a lookShows a sweet-spot price point ($28.88 avg), but soft demand (-37.2% this quarter) keeps it on the watch list.
Avg price
Incredible£28.88avg listing price — sweet spot $15–$100
Price range
Great£7.93–£100.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great£1.1M£1.1M/yr · 1.9M searches
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good764.09avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.6%return rate — above 5% kills the launch gate
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-37.2%90-day search growth — must beat 0% to launch