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ipad keyboard and mouse
Skip itSoft demand (-31.4% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£15.21avg listing price — sweet spot $15–$100
Review moat
Good796avg incumbent reviews — the moat a new listing must climb
Price range
Good£10.06–£23.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.4%return rate — above 5% kills the launch gate
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Competition
Bad72%top-5 click share — a locked-up shelf
Market size
Bad£48K£48K/yr · 102K searches
Growth
Bad-31.4%90-day search growth — must beat 0% to launch