40
ipad holder for bed
Skip itSoft demand (-38.1% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Avg price
Good£12.91avg listing price — sweet spot $15–$100
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Returns
Okay3.2%return rate — above 5% kills the launch gate
Price range
Okay£7.41–£20.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,641.41avg incumbent reviews — the moat a new listing must climb
Market size
Bad£61K£61K/yr · 107K searches
Growth
Bad-38.1%90-day search growth — must beat 0% to launch