44
ipad charger and plug
Skip itPrices mostly outside the sweet spot ($3.48–$15.25) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,169.1avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.94avg listing price — sweet spot $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Okay£120K£120K/yr · 109K searches
Growth
Bad-13.6%90-day search growth — must beat 0% to launch
Price range
Bad£3.48–£15.25cheapest to priciest tracked listing — scored on the share inside $15–$100