46
ipad case
Skip itSoft demand (-15.2% this quarter) — this niche doesn't clear our bar today.
Returns
Good2.4%return rate — above 5% kills the launch gate
Brand share
Good67%top-5 brand share — brands hold most of the demand
Market size
Good£532K£532K/yr · 1.2M searches
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.24avg listing price — sweet spot $15–$100
Price range
Bad£6.38–£17.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-15.2%90-day search growth — must beat 0% to launch
Review moat
Bad18,712.62avg incumbent reviews — the moat a new listing must climb