44
ipad air 2
Skip itA small market ($36K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible£39.55avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Returns
Good2.2%return rate — above 5% kills the launch gate
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Price range
Okay£4.52–£252.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,500.8avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-21.5%90-day search growth — must beat 0% to launch
Market size
Bad£36K£36K/yr · 46K searches