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ipad air 2 case
Skip itA small market ($52K/yr) — this niche doesn't clear our bar today.
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good75%top-5 brand share — brands hold most of the demand
Returns
Okay3.5%return rate — above 5% kills the launch gate
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£8.59avg listing price — sweet spot $15–$100
Review moat
Bad10,512.87avg incumbent reviews — the moat a new listing must climb
Price range
Bad£4.90–£17.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-22.9%90-day search growth — must beat 0% to launch
Market size
Bad£52K£52K/yr · 111K searches