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ipad air 11 inch screen protector
Skip itSoft demand (-27.7% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible18.7%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Okay£190K£190K/yr · 128K searches
Avg price
Bad£7.92avg listing price — sweet spot $15–$100
Competition
Bad78%top-5 click share — a locked-up shelf
Review moat
Bad22,290.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-27.7%90-day search growth — must beat 0% to launch
Price range
Bad£4.92–£16.21cheapest to priciest tracked listing — scored on the share inside $15–$100