40
ipad 6th generation case
Skip itSoft demand (-22.0% this quarter) — this niche doesn't clear our bar today.
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£260K£260K/yr · 519K searches
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.8%return rate — above 5% kills the launch gate
Avg price
Bad£8.51avg listing price — sweet spot $15–$100
Price range
Bad£5.25–£17.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad16,081.41avg incumbent reviews — the moat a new listing must climb
Growth
Bad-22.0%90-day search growth — must beat 0% to launch