46
hp 117a
Skip itA small market ($60K/yr) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Great£54.19avg listing price — sweet spot $15–$100
Price range
Great£32.33–£116.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Review moat
Good852.43avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-12.3%90-day search growth — must beat 0% to launch
Market size
Bad£60K£60K/yr · 19K searches
Signals High Price