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hdmi adapter
Skip itPrices mostly outside the sweet spot ($3.16–$14.86) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Bad11,644.29avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.74avg listing price — sweet spot $15–$100
Growth
Bad-20.4%90-day search growth — must beat 0% to launch
Market size
Bad£43K£43K/yr · 95K searches
Price range
Bad£3.16–£14.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand