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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£111.48avg listing price — sweet spot $15–$100
Returns
Okay3.5%return rate — above 5% kills the launch gate
Review moat
Okay2,728.45avg incumbent reviews — the moat a new listing must climb
Price range
Okay£29.58–£299.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£73K£73K/yr · 55K searches
Growth
Bad-20.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand