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external ssd
Skip itA deep review moat (26,433 avg reviews) — this niche doesn't clear our bar today.
Market size
Great£1.5M£1.5M/yr · 857K searches
Returns
Great1.9%return rate — above 5% kills the launch gate
Avg price
Good£103.26avg listing price — sweet spot $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£36.08–£255.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-19.1%90-day search growth — must beat 0% to launch
Review moat
Bad26,433.39avg incumbent reviews — the moat a new listing must climb
Signals High Price