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ethernet cable 20m
Skip itPrices mostly outside the sweet spot ($2.56–$16.54) — this niche doesn't clear our bar today.
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Returns
Great1.7%return rate — above 5% kills the launch gate
Avg price
Okay£11.44avg listing price — sweet spot $15–$100
Market size
Okay£235K£235K/yr · 212K searches
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Bad70%top-5 click share — a locked-up shelf
Growth
Bad-2.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,567.41avg incumbent reviews — the moat a new listing must climb
Price range
Bad£2.56–£16.54cheapest to priciest tracked listing — scored on the share inside $15–$100