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ergonomic mouse
Skip itSoft demand (-17.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£17.91avg listing price — sweet spot $15–$100
Price range
Great£6.44–£48.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£620K£620K/yr · 672K searches
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Returns
Good2.6%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Review moat
Bad8,873.6avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.6%90-day search growth — must beat 0% to launch