40
ergonomic keyboard
Skip itSoft demand (-19.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£41.69avg listing price — sweet spot $15–$100
Price range
Incredible£19.68–£87.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great443.31avg incumbent reviews — the moat a new listing must climb
Market size
Okay£176K£176K/yr · 202K searches
Returns
Okay4.4%return rate — above 5% kills the launch gate
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Competition
Bad72%top-5 click share — a locked-up shelf
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-19.9%90-day search growth — must beat 0% to launch