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ergonomic keyboard and mouse
Skip itSoft demand (-24.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£36.88avg listing price — sweet spot $15–$100
Price range
Great£10.45–£64.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great424.25avg incumbent reviews — the moat a new listing must climb
Returns
Good2.9%return rate — above 5% kills the launch gate
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Bad£59K£59K/yr · 65K searches
Growth
Bad-24.5%90-day search growth — must beat 0% to launch