40
epson 104 ink bottle multipack
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Price range
Good£5.90–£26.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.40avg listing price — sweet spot $15–$100
Review moat
Okay2,431.31avg incumbent reviews — the moat a new listing must climb
Market size
Okay£132K£132K/yr · 61K searches
Growth
Bad-2.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand