27
eero
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great£90.26avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,224.8avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+6.9%90-day search growth — must beat 0% to launch
Price range
Okay£61.59–£180.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£67K£67K/yr · 25K searches
Returns
Bad8.6%return rate — above 5% kills the launch gate
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand