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eero pro 6e
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Good651.67avg incumbent reviews — the moat a new listing must climb
Avg price
Good£123.66avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Price range
Okay£9.41–£300.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£108K£108K/yr · 36K searches
Growth
Bad-5.4%90-day search growth — must beat 0% to launch
Returns
Bad8.1%return rate — above 5% kills the launch gate
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand