28
eero 6
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Good£125.07avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good972.86avg incumbent reviews — the moat a new listing must climb
Market size
Okay£230K£230K/yr · 77K searches
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-12.3%90-day search growth — must beat 0% to launch
Price range
Bad£61.59–£300.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad8.4%return rate — above 5% kills the launch gate
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand