30
dp cable
Skip itPrices mostly outside the sweet spot ($4.06–$10.92) — this niche doesn't clear our bar today.
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Returns
Good2.8%return rate — above 5% kills the launch gate
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,973avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf
Avg price
Bad£6.02avg listing price — sweet spot $15–$100
Growth
Bad-19.6%90-day search growth — must beat 0% to launch
Market size
Bad£46K£46K/yr · 61K searches
Price range
Bad£4.06–£10.92cheapest to priciest tracked listing — scored on the share inside $15–$100