42
dongle
Skip itA small market ($49K/yr) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great£16.77avg listing price — sweet spot $15–$100
Price range
Great£4.89–£46.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-7.3%90-day search growth — must beat 0% to launch
Review moat
Bad15,706.31avg incumbent reviews — the moat a new listing must climb
Market size
Bad£49K£49K/yr · 104K searches