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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Good3.0%return rate — above 5% kills the launch gate
Avg price
Okay£214.52avg listing price — sweet spot $15–$100
Market size
Okay£138K£138K/yr · 321K searches
Competition
Bad72%top-5 click share — a locked-up shelf
Review moat
Bad7,193.27avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-17.8%90-day search growth — must beat 0% to launch
Price range
Bad£59.88–£496.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price