45
conference speaker
Skip itSoft demand (-20.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£61.51avg listing price — sweet spot $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Review moat
Good1,184.32avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£13.52–£162.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Okay£191K£191K/yr · 78K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-20.4%90-day search growth — must beat 0% to launch
Signals High Price