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Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Market size 67Growth 18Conversion 16Competition 88Returns 39Price range 9Avg price 48Brand share 4Review moat 93Quality gap 80

Review moat

Great144.43

avg incumbent reviews — the moat a new listing must climb

Competition

Great27%

top-5 click share — an open shelf

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Market size

Good£662K

£662K/yr · 272K searches

Avg price

Okay£188.80

avg listing price — sweet spot $15–$100

Returns

Okay3.9%

return rate — above 5% kills the launch gate

Growth

Bad-14.3%

90-day search growth — must beat 0% to launch

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Price range

Bad£63.98–£461.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad99%

top-5 brand share — brand-locked demand