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cassette tapes
Skip itSoft demand (-26.2% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.7%return rate — above 5% kills the launch gate
Review moat
Good999.38avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Price range
Good£5.63–£27.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.14avg listing price — sweet spot $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£64K£64K/yr · 222K searches
Growth
Bad-26.2%90-day search growth — must beat 0% to launch