51
capture card
Worth a lookShows a sweet-spot price point ($40.25 avg), but soft demand (-16.2% this quarter) keeps it on the watch list.
Avg price
Incredible£40.25avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Good£638K£638K/yr · 435K searches
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Review moat
Okay1,699.08avg incumbent reviews — the moat a new listing must climb
Price range
Okay£7.15–£184.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Returns
Okay4.1%return rate — above 5% kills the launch gate
Growth
Bad-16.2%90-day search growth — must beat 0% to launch