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bluetooth keyboard
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Avg price
Great£18.07avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good936.64avg incumbent reviews — the moat a new listing must climb
Price range
Good£7.93–£25.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Returns
Okay4.1%return rate — above 5% kills the launch gate
Market size
Bad£72K£72K/yr · 111K searches
Competition
Bad80%top-5 click share — a locked-up shelf
Growth
Bad-29.6%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand