55
bag
Worth a lookShows a fragmented shelf (top 5 take 19% of clicks), but weak search conversion (1.0%) keeps it on the watch list.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Great£18.39avg listing price — sweet spot $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Returns
Great2.0%return rate — above 5% kills the launch gate
Price range
Good£5.16–£37.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£226K£226K/yr · 1.2M searches
Review moat
Okay2,486.46avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-2.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand