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b650m
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great170.5avg incumbent reviews — the moat a new listing must climb
Avg price
Good£106.19avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Okay+13.8%90-day search growth — must beat 0% to launch
Price range
Okay£53.77–£239.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad6.5%return rate — above 5% kills the launch gate
Market size
Bad£31K£31K/yr · 60K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand