36
aura displays
Skip itPrices mostly outside the sweet spot ($72.56–$444.72) — this niche doesn't clear our bar today.
Review moat
Great358.88avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Avg price
Okay£210.13avg listing price — sweet spot $15–$100
Market size
Okay£219K£219K/yr · 149K searches
Growth
Bad-24.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Returns
Bad9.4%return rate — above 5% kills the launch gate
Price range
Bad£72.56–£444.72cheapest to priciest tracked listing — scored on the share inside $15–$100