53
apple lightning cable
Worth a lookShows searches that convert (12.9% search→purchase), but a deep review moat (26,488 avg reviews) keeps it on the watch list.
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Good£339K£339K/yr · 306K searches
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£3.48–£22.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+0.5%90-day search growth — must beat 0% to launch
Avg price
Bad£8.60avg listing price — sweet spot $15–$100
Review moat
Bad26,488.27avg incumbent reviews — the moat a new listing must climb