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apple keyboard and mouse
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible£45.78avg listing price — sweet spot $15–$100
Price range
Great£11.94–£70.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great£987K£987K/yr · 324K searches
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Returns
Okay3.1%return rate — above 5% kills the launch gate
Review moat
Okay1,748.71avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-23.8%90-day search growth — must beat 0% to launch
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand