52
all in one
Worth a lookShows beatable incumbent ratings (4.0★), but weak search conversion (0.7%) keeps it on the watch list.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Review moat
Good585.07avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£199.52avg listing price — sweet spot $15–$100
Market size
Okay£107K£107K/yr · 77K searches
Growth
Bad-9.0%90-day search growth — must beat 0% to launch
Price range
Bad£8.91–£637.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale