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5tb hard drive
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Market size
Good£767K£767K/yr · 253K searches
Avg price
Good£127.60avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-12.0%90-day search growth — must beat 0% to launch
Price range
Bad£58.47–£296.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Review moat
Bad62,945.23avg incumbent reviews — the moat a new listing must climb
Signals High Price