40
5g dongle
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible£42.56avg listing price — sweet spot $15–$100
Price range
Great£21.83–£119.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good£434K£434K/yr · 354K searches
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Returns
Bad5.1%return rate — above 5% kills the launch gate
Review moat
Bad6,550.29avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.2%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals High Returns