40
4g modem
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Great£53.06avg listing price — sweet spot $15–$100
Market size
Great£973K£973K/yr · 1.1M searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£14.85–£138.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Bad-7.9%90-day search growth — must beat 0% to launch
Review moat
Bad12,174.7avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Returns
Bad7.0%return rate — above 5% kills the launch gate
Brand share
Bad99%top-5 brand share — brand-locked demand