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3 prong power cable
Skip itPrices mostly outside the sweet spot ($4.19–$10.15) — this niche doesn't clear our bar today.
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Bad11,933.09avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.29avg listing price — sweet spot $15–$100
Market size
Bad£64K£64K/yr · 78K searches
Growth
Bad-21.3%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf
Price range
Bad£4.19–£10.15cheapest to priciest tracked listing — scored on the share inside $15–$100